360dialog Team

Quick tips for effective Christmas Push Notifications.

You might think that your mobile marketing efforts for the Christmas season end at the time your customers unwrap their Christmas presents and enjoy turkey, but it’s never too late to engage with your users and boost your sales. On the contrary, statistics prove that Christmas Day is the busiest mobile shopping day of the year with over half of Christmas Day mobile shoppers taking advantage of special offers to buy for themselves the presents Santa didn’t bring.

Below are a few quick tips for crafting highly effective push notifications to make the most out of the Christmas Season at the very last minute:

Push wisely by sending exclusive Christmas offers

One push notification on Christmas Day is more than enough, so be sure it’s wisely used. For example, if your customers have left items in their shopping baskets give them that extra little push needed to complete the purchase. You might also reward the most loyal of your audience with an exclusive Xmas discount on their most loved products.

Push personal and time relevant Christmas messages

Personalised and time relevant content has proven to achieve higher click-through and conversion rates. Use your mobile CRM data to know in depth your app users´individual behaviour and needs and empower your Christmas messages with highly personalized input.

Rich push your Christmas Wishes

Push notifications with rich media content is an effective communication channel and also a quite new addition to the mobile marketing arsenal. Underline the Christmas mood and make your Christmas wishes to stand out from your competitors with nice festive pictures or gifs.

Christmas Day is a secret little nugget in the world of mobile marketing that should not be overlooked. But on such a Holy Day you don’t need to worry about work. Schedule your push notifications with 360dialog mobile CRM platform and enjoy the Christmas delicacies at the comfort of your home while we are making sure your messages will be delivered to the right person at the right time!